FIBA 3x3 Olympics
3×3 basketball made its Olympic debut at Tokyo 2020 after rapidly evolving from a street sport into a global urban competition format.
For Paris 2024, FIBA 3×3 aimed to strengthen its digital presence through a dynamic social media system tailored to one of the sport’s biggest international stages.
Client
FIBA 3x3
Industries
Sports / Entertainment
Services
Social Media
Date
2024
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Challenge
Translate the fast-paced and urban nature of 3×3 basketball into a dynamic social media experience during the Paris 2024 Olympic Games.
The challenge was to create a visual system capable of maintaining consistency across daily content, live shows and promotional assets while increasing engagement and reinforcing the global visibility of the sport during one of its most important milestones.
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Approach
The creative direction focused on capturing the energy, immediacy and community-driven spirit of 3×3 basketball through a flexible and high-impact visual language.
Inspired by the geometric visual system of the Paris 2024 Olympic Games, a custom design framework was developed to create consistency across all social media assets while maintaining a distinct identity for FIBA 3×3.
A digital-first approach supported both live coverage and editorial content through motion-driven compositions, bold typography and adaptable graphic systems optimized for social media platforms.
The visual identity was designed to work seamlessly across daily Olympic coverage, promotional campaigns and “The Ten-minute Sprint” live show format.
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Solution
Development of a scalable social media visual system for the FIBA 3×3 Olympic coverage during Paris 2024.
The project included concept development, graphic assets, promotional materials and visual support for “The Ten-minute Sprint”, a daily live reaction show streamed across FIBA3x3 social media channels.
The system helped create a cohesive and recognizable digital presence throughout the event, enhancing fan engagement and strengthening the visibility of 3×3 basketball on a global stage.
Full Article: Paris 2024