Danacol
Danone is one of the world’s leading food and beverage companies, focused on health-oriented products and nutrition.
Danacol, one of its best-known functional brands, needed a complete website redesign to modernize its digital presence while maintaining the existing content structure and improving the overall user experience across devices.
Client
Danone
Industry
Food & Beverage
Services
UX/UI Design
Date
2022
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Challenge
Redesign the Danacol website with a cleaner and more contemporary visual approach while preserving the existing content architecture and improving usability across desktop and mobile experiences.
The challenge was to simplify navigation and content consumption within an information-heavy environment without losing clarity around the product benefits and health-related messaging.
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Approach
The redesign focused on creating a more accessible and visually balanced digital experience through a simplified UI system and a mobile-first approach.
A flexible UI Kit was developed to improve consistency across components, typography and layouts while optimizing readability and navigation. The visual direction aimed to modernize the brand perception through cleaner compositions, clearer content hierarchy and a more intuitive user flow.
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Solution
Development of a responsive redesign system for Danacol focused on improving usability, visual consistency and digital accessibility across all devices.
The project delivered a more modern and streamlined user experience through an updated UI framework capable of supporting existing content more efficiently while reinforcing Danacol’s positioning as a health-focused consumer brand.