FIBA 3x3 World Tour
The FIBA 3×3 World Tour is the highest professional 3×3 basketball competition in the world, bringing together elite teams in a fast-paced, urban format inspired by street basketball culture.
Client
FIBA
Industry
Sports / Entertainment
Services
Branding System
Date
2023
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Challenge
Design a visual identity capable of capturing the raw energy and urban nature of 3×3 basketball, while remaining adaptable across multiple international events.
Each stop of the World Tour required a unique expression, while still maintaining a cohesive global identity aligned with FIBA’s brand.
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Approach
The work focused on building a flexible visual system that could adapt to different locations while preserving a strong and recognizable identity.
Inspired by street culture, movement and rhythm, the design approach combined bold typography, high-contrast compositions and dynamic layouts to reflect the intensity of the game.
The system was designed to work seamlessly across digital platforms, social media and on-site applications.
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Solution
A scalable and dynamic branding system applied across multiple FIBA 3×3 World Tour events.
The visual language balances consistency and flexibility, allowing each event to have its own character while reinforcing the global identity of the competition. The system was deployed across digital assets, social media and event visuals, ensuring a strong and cohesive presence.
Working across multiple editions allowed the evolution and refinement of the visual system over time.