It's match more
Tinder is one of the world’s leading social platforms, evolving beyond dating into a space for shared experiences, connections and discovery.
Client
Tinder
Industry
Tech / Social Platforms
Services
Creative Direction
Date
2022
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Challenge
Reframe Tinder’s perception from a dating app to a broader platform for connection, highlighting its role in everyday experiences beyond romantic relationships.
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Approach
The campaign was built around a wordplay on Tinder’s own language: “It’s match more” — using “match” as a phonetic twist on “much”.
This concept allowed the brand to expand its narrative while staying rooted in its core mechanic, creating a natural and recognizable message for users.
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Solution
A digital campaign that uses the “It’s match more” concept to showcase a wider range of experiences beyond dating — from travel and music to spontaneous plans.
The campaign helped reinforce Tinder’s positioning as a platform for connection beyond dating, expanding its narrative through a simple but memorable concept.