FIBA 3x3 Paris 2024
On June 9, 2017, 3×3 was added to the Olympic Program, starting from the Tokyo 2020 Games. The first official 3×3 event was held in 2010 at the Youth Olympic Games in Singapore. It took just 7 years for the game to make it from the streets to the Olympics.
Client
FIBA 3x3
Industries
Sports / Entertainment
Services
Social Media
Date
2024
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Challenge
Translate the fast-paced and urban nature of 3×3 basketball into a dynamic social media experience during the Paris 2024 Olympic Games.
The challenge was to create a visual system capable of maintaining consistency across daily content, live shows and promotional assets while increasing engagement and reinforcing the global visibility of the sport during one of its most important milestones.
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Approach
The creative direction focused on capturing the energy, immediacy and community-driven spirit of 3×3 basketball through a flexible and high-impact visual language.
A digital-first approach was developed to support both live coverage and editorial content, combining motion-driven compositions, bold typography and adaptable graphic systems optimized for social media platforms.
The visual identity was designed to work seamlessly across daily Olympic coverage, promotional campaigns and “The Ten-minute Sprint” live show format.
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Solution
Development of a scalable social media visual system for the FIBA 3×3 Olympic coverage during Paris 2024.
The project included concept development, graphic assets, promotional materials and visual support for “The Ten-minute Sprint”, a daily live reaction show streamed across FIBA3x3 social media channels.
The system helped create a cohesive and recognizable digital presence throughout the event, enhancing fan engagement and strengthening the visibility of 3×3 basketball on a global stage.
Full Article Paris 2024