Paris 2024
Branding, Social Media, SportParis 2024
Description
On June 9, 2017, 3×3 was added to the Olympic Program, starting from the Tokyo 2020 Games. The first official 3×3 event was held in 2010 at the Youth Olympic Games in Singapore. It took just 7 years for the game to make it from the streets to the Olympics.
Concept and development of the Branding Design for the FIBA 3×3 SM during the Paris 2024 Olympic Games. This included the creation of visual identities, graphics and promotional materials tailored to engage the public and enhance the sport’s online presence during the event.
Role: Graphic Design / Art Direction
Ten Minute Sprint
TV host Greydy Diaz and former FIBA 3×3 World Cup silver medalist Bas Rozendaal presented ‘Ten Minute Sprint‘, a unique daily live reaction show, which covered the 3×3 basketball tournament at the Paris 2024 Olympics.
The ten episodes aired live from July 28 to August 6 on FIBA3x3’s social media channels such as Facebook and YouTube providing the 3×3 superfans behind-the-scenes coverage, analysis from a panel of 3×3 experts and a chance to interact and ask questions to the hosts.
