Gerblé — Boles 100% Vegetal
Gerblé is a French food brand focused on nutrition and well-being, offering a wide range of products that combine nutritional quality with taste and enjoyment.
Client
Nutrition & Santé
Industry
Food & Beverage
Services
Creative Direction
Date
2020
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Challenge
Communicate that a 100% plant-based meal can be both complete and delicious, while reinforcing Gerblé’s position as a leader in healthy plant-based food.
The challenge was to show that eating well doesn’t have to be complicated or mean compromising on taste, nutrition or enjoyment.
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Solution
We developed a 360° campaign around the Spanish concept “No te quedes a medias. Lo tienen todo.”
The hero film brought the idea to life through playful visual storytelling, combining movement, cropped human figures and stop-motion animation to showcase the ingredients coming together to form a complete meal.
The campaign extended across key visuals, social media, interest-based digital display advertising and Spotify audio spots tailored to users’ musical preferences. Each execution adapted the central concept to its specific channel, creating a consistent and recognisable campaign.