Choco Flakes – Crazy World
Games, Mobile, PromoDescription
To encourage product purchases and generate engagement, Adam Foods proposed a promotion through 3 mobile games. With a simple mechanic based on ‘winning moment’, the user could win prizes every day.
To participate in the promotion, the user had to buy the original pack of Choco Flakes, look for the participation QR code printed on the flap and scan it with the phone.
Role: UX UI / Art Direction