Activia – Smoothie & Go

Younger consumers want both nutrition and convenience, rather than having to choose between one or the other.

Danone expanded its Activia lineup with the launch of three new live culture yoghurt smoothies packed with fruit & veg. The smoothies came in a convenient bottle format allowing them to be enjoyed on-the-go.

The objective was to position Smoothie&Go as the best smoothie on the market. With the ‘Good vibes from within‘ campaign was intended to impact the new target, generally low TV viewer, through the different platforms and especially in the SM branch.

Role: Graphic Design / Art Direction