Actimel – Star Wars

In the Star Wars universe there is a strong dichotomy that runs through the entire plot. Star Wars lovers always show affinity towards one side or the other, identifying with its characters, ideals, etc… becoming a generational legacy: parent-fans pass on and share with their children their love for George Lucas’ franchise.

Therefore, as part of the launch of the new movie ‘Rogue One: A Star Wars Story‘, Actimel launched a campaign that sought to identify consumers within these camps by appealing to their ‘geek fiber’. Actimel exclusively presented 14 bottles with collectible labels of some of the heroes and villains of the movie.

In this way, the brand conveyed the importance of not underestimating the power of defenses and of counting on Actimel on a daily basis.

Role: Graphic Design / Art Direction