FIBA 3×3 World Tour

Exciting, urban and innovative, 3×3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport.

18 World Tour events & 23 Challengers

Demand has steadily built for the World Tour since it started in 2012 and the pinnacle of the men’s game soared to record heights in 2023. There were a staggering 18 events played from late April through to the recently concluded Jeddah Final.

The pro circuit also stretched six months with 23 Challengers played almost weekly in destinations all over the planet to underline 3×3’s global appeal.

Overall it was a 47% increase in events from the previous year and you just know 2024 will be even bigger and better for the men’s pro circuit.

Once again, we have collaborated with FIBA for the development of all the branding for all the World Tour Events this season.

2023 Season:

• Utsunomiya (Opener), Manila, Marseille, Macau, Edmonton, Prague, Lausanne, Debrecen, Constanta, Cebu, Amsterdam, Shanghai, Chengdu, Abu Dhabi, Wuxi, Manama, Hong Kong and Jeddah (Final).

Here are some overall figures to underline the jaw-dropping growth of 3×3 across the board:

• 169 events in total
• 3522 games

And the increased number of games and events led to more exposure with 3×3 enjoying rapid engagement on all media platforms.

• 1.1 billion views on social media
• 6.1 million followers across all platforms