Creative Lead Digital Experience UX/UI Designer
👋 Hey! I am Xavier. Creative Lead with 12+ years of experience in advertising and digital design. I specialize in designing digital experiences that connect brand, business and user.
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Approach and philosophy
Precision
Designing with attention to detail, from concept to execution. Ensuring clarity, consistency and quality across every touchpoint.
Thinking
Combining creative direction, UX and strategy to shape meaningful solutions. Focused on connecting ideas with user needs and business goals.
Innovation
Exploring new tools and technologies, including AI, to enhance the creative process. Pushing ideas forward while maintaining a strong design foundation.
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Clients come back for a new projects
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Work
experience
Creative Lead
Bloomdesign studio
Leading branding and digital experience projects, from concept to execution.
Present
Art Director
VMLY&R agency
Developed integrated campaigns focused on engagement and digital performance.
2015 - 2023
Art Director
McCann Erickson agency
Created strategic concepts and visual solutions for global brands.
2009 - 2012
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My
education
UX/UI Designer
course by Nuclio Digital School
Master's in UX/UI.
2024 - 2025
Graphic Designer
course by Elisava
Bachelor's degree in Graphic Design.
1995 - 1999
