FIBA 3x3 WC Warsaw
FIBA 3×3 World Cup Warsaw 2026 brought together the world’s best national teams in one of the flagship competitions in international 3×3 basketball.
Client
FIBA
Industry
Sports / Entertainment
Services
Visual Identity & Branding System
Date
2026
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Challenge
Create a bold visual identity for the FIBA 3×3 World Cup Warsaw 2026 that captures the energy, attitude and urban spirit of 3×3 basketball.
The challenge was to develop a distinctive visual language that could work consistently across different formats, from event branding and onsite applications to digital and social media communications.
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Approach
The visual system was built around a simple set of geometric shapes that became the foundation of the identity.
By combining and rearranging these elements, a flexible graphic language emerged, allowing patterns, layouts and compositions to evolve while maintaining a consistent visual identity. Bold typography, vibrant colours and dynamic player imagery reinforced the energy of the tournament and its connection to urban culture.
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Solution
Development of a visual identity system for the FIBA 3×3 World Cup Warsaw 2026, designed to adapt across a wide range of event and communication touchpoints.
The system includes the event logo, graphic assets, patterns, key visuals and proposed onsite applications, creating a cohesive branding experience that connects the tournament’s physical environment with its digital communications.
One visual language, many possibilities.
